Jay's is located on route 11 in Alton Bay, at the southern tip of Lake Winnipesaukee. From Chuckster's or the Concord area, head east on route 4 to the Epsom traffic circle, then head north on 28 to the Alton circle, then west on 11 until you see Jay's on the left, just past the sharp turn to the right at the end of the lake.